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MoeGo Pricing Breakdown 2026: What You'll Actually Pay
MoeGo pricing in 2026, explained with real math
If you've looked at MoeGo pricing and walked away thinking "$49 a month, easy," you're not wrong. You're just not done. That number is real, but it's the price of one specific plan, for one specific kind of business, with one specific cap on how many texts you can send. Most groomers end up paying something different.
This breakdown is for the groomer who wants the real figure before signing up. We'll go through the published tiers, explain the two things that actually move your bill (texting and how many vans or locations you run), and then do the math for three common setups: a solo mobile groomer, a three-person salon, and a two-van operation.
One honest note before we start: we make Teddy, which competes with MoeGo. So we've stuck to MoeGo's published numbers, said where MoeGo is genuinely strong, and told you exactly where our own plans sit so you can check our work.
MoeGo pricing at a glance (2026)
MoeGo publishes two separate price sheets on the same page. The default view is for mobile groomers and is billed per van. Flip the toggle to the salon view and you get a different, higher set of prices billed per location. This trips people up constantly. When someone in a Facebook group says "MoeGo starts at $49," they're quoting the van price, and it doesn't apply to a storefront.
Here's how the tiers lined up in fall 2026, based on MoeGo's public pricing page and cross-checked against independent reviews like The Daily Groomer's MoeGo review:
Prices change, so always confirm on MoeGo's site before you commit. But the structure has been stable all year, and the structure is what matters for your budget.
The two things that actually drive your MoeGo cost
The tier names are the least interesting part of this. What decides your monthly bill is how much you text and how many units you run.
1. Texting caps
Every MoeGo tier comes with a bucket of SMS credits. According to MoeGo's own help center, one credit covers 160 characters. Go over that and the message eats two or more credits. Auto messages (reminders, booking confirmations) are counted differently from two-way messages you type yourself, and unlimited auto messages only come with Ultimate.
When you run out, you can buy extra SMS packages. MoeGo's help docs say purchased credits roll over and don't expire, which is fair. But it means your "fixed" software bill now has a variable line on it.
Why does this matter so much for groomers? Because grooming runs on texting. Think about one ordinary appointment for a Goldendoodle:
- Booking confirmation
- Reminder two days out
- Client replies "can we do 10 instead of 9?"
- You reply
- "On my way" or "Ready for pickup"
- Client sends a thank-you and asks about next time
That's six or seven messages for one dog, and nothing went wrong. Add a matting conversation, a photo of the finished groom, or a reschedule, and you're past ten.
2. Per-van and per-location billing
Growth and Ultimate are charged per unit. One van on Growth is $99. Two vans is $198. A salon with a second location pays $149 twice. This is perfectly normal for software, but it's easy to forget when you're planning a second van and only thinking about the van payment.
[IMAGE: Simple illustration of one van labeled $99, then two vans labeled $198]
Real-world math: three groomers, three bills
The numbers below are illustrative. We used MoeGo's published prices and a conservative texting estimate of about 7 messages per appointment. Count your own texts for a week and swap in your number.
The solo mobile groomer
You're in one van, doing six dogs a day, five days a week. Basic at $49 sounds right, but its roughly 200 texts would be gone in the first week. Growth at $99 gives you about 900, which covers you if your clients are low-maintenance texters. If you're the type who sends a "here's Biscuit looking fabulous" photo after every groom, you'll be watching that counter.
The three-person salon
This is where people get surprised. Basic on the salon side caps you at two team members, so a third groomer pushes you straight to Growth at $149. Three busy groomers can easily send more than Growth's roughly 1,350 texts. Your options are buying credit packs as you go or moving to Ultimate at $239 for unlimited auto messages. Two-way texting still counts against your allotment either way.
The two-van operation
Growth for two vans is $198 a month before any extra SMS. At three vans it's $297. None of this is hidden, but it scales with your fleet, not your revenue, which is worth keeping in mind during a slow January.
Payment processing: the cost nobody budgets for
Software subscriptions are the visible cost. Card processing is the one that quietly adds up. Third-party comparisons in 2026 have reported MoeGo Payments at around 2.6% + $0.10 for in-person transactions and 2.9% + $0.30 online. Confirm current rates with MoeGo directly, because processing terms change and can vary by account.
To put that in grooming terms: on $12,000 a month in card sales, 2.6% is about $312, which is more than most groomers pay for the software itself. Whatever platform you pick, look at the processing rate as hard as you look at the subscription.
Where MoeGo earns its price
It would be lazy to write a pricing article that only points out costs. MoeGo is a good product, and there are real reasons groomers pay for it:
- Route optimization for vans. MoeGo was built around mobile grooming, and it shows. If your day lives or dies on drive time, this matters.
- A clean, modern app. It doesn't feel like software from 2009.
- Boarding and daycare support. If you're more than a grooming shop, MoeGo covers more ground than grooming-only tools.
- A big user base. MoeGo holds strong ratings on review sites like Capterra, and there's a large community of users to learn from.
If you're a single-van groomer who texts at a moderate pace and values routing above everything else, MoeGo Growth is a reasonable buy.
How MoeGo pricing compares with Teddy and DaySmart
Since you're probably shopping around, here's where the main alternatives land. DaySmart Pet is built more for established salons and chains, with pricing that varies by setup. Teddy is built for independents and small teams.
The biggest structural difference is texting. On Teddy's pricing page, unlimited two-way texting is included even on the $49 Budget plan, so the "7 texts per appointment" math above stops mattering. Where MoeGo pulls ahead is boarding and daycare, and a longer track record with large mobile fleets.
If you want the wider field, our roundup of the 8 best MoeGo alternatives covers more options, and the full grooming software rankings put everyone side by side.
How to estimate your own MoeGo bill in 10 minutes
- Count a week of texts. Open your current phone or software and add up every message you sent to clients last week. Multiply by 4.3.
- Count your people and units. Groomers, bathers who need logins, vans, and locations.
- Pick the tier that covers both. If your monthly texts are over the tier's cap, price the next tier up or add credit packs.
- Add processing. Take last month's card sales and multiply by the processing rate.
- Look 12 months out. Planning a second van or a third groomer? Run the numbers again for that version of your business.
Frequently Asked Questions
How much does MoeGo cost per month?
As of fall 2026, MoeGo's mobile plans run $49, $99, and $159 per van, and its salon plans run $79, $149, and $239 per location. Enterprise pricing is quoted. Your real cost depends on how many vans or locations you run and whether you go over your plan's texting allotment.
Does MoeGo pricing include unlimited texting?
No. Each MoeGo tier includes a set number of SMS credits, and unlimited auto messages are only on the Ultimate plan. You can buy extra SMS packages if you run out, and MoeGo says purchased credits roll over.
Is MoeGo cheaper for mobile groomers or salons?
The mobile price sheet is cheaper per unit, starting at $49 per van versus $79 per salon location. A salon with three or more groomers will need at least the $149 Growth plan because the salon Basic plan caps at two team members.
Does MoeGo charge per groomer?
MoeGo charges per van or per location rather than per groomer. The catch is the Basic tier's team limit, which is one person on mobile and two on the salon side. Growth and above allow unlimited team members.
What's the cheapest alternative to MoeGo with unlimited texting?
Teddy's Budget plan is $49 a month per location with unlimited two-way texting, and Core is $99 for up to five groomers. Other MoeGo alternatives price texting differently, so check each one's caps before comparing headline prices.
Can I switch from MoeGo without losing my client data?
Yes, as long as you export your clients, pets, notes, and upcoming appointments before you cancel. Most platforms, including Teddy, will import that data for you. Our guide on switching from MoeGo or DaySmart walks through it step by step.
The bottom line on MoeGo pricing
MoeGo's prices are fair for what you get, and they're published, which is more than some competitors can say. The thing to understand is that you're not really choosing between $49, $99, and $159. You're choosing based on how much you text and how many vans or locations you run. Do that math honestly and you'll know your real number.
If texting is the part that keeps nudging your bill up, it's worth comparing against a platform where it's simply included. Teddy was built for independent groomers and small teams, with unlimited texting on every plan and a 14-day free trial with no card. As one groomer put it on our reviews page: "It's a business game changer!" Take a look at tryteddy.com and run your own numbers side by side.
