Text Marketing for Dog Groomers: Unlimited Two-Way Texting in Teddy (Plus 10 Texts to Copy)

Quick answer: Text marketing for dog groomers means using two-way texts to confirm appointments, send pickup and running-late updates, rebook regulars and win back quiet clients. In Teddy, two-way texting is unlimited on every plan, including Budget at $49, with no per-message fees. Automated reminders start on Core at $99. Below are 10 texts you can copy.

Your clients already read their texts. Most of them don't check email, and few pick up calls from numbers they don't know. If you want to fill cancellations, rebook regulars and keep the front desk calm, texting is the tool that works.

This guide covers how two-way texting works in Teddy, how to use it to grow your book without spamming anyone, and 10 texts you can copy today.

How two-way texting works in Teddy

Clients text you, and you text back, all inside Teddy. Every conversation lives on the client's record, so replies don't get lost in a separate inbox or on your personal phone.

• Unlimited on every plan. Two-way texting is unlimited on Budget, Core and Plus. There are no per-message fees and no credit packs to run out of mid-week.
• Context beside the chat. The client's info panel sits next to the thread, with their pets and their next and last visit, so you know who you're talking to.
• Full thread history. Every message stays on the client and pet record, so anyone on your team can see what was said.
• Teddy can write them. Ask Teddy to message a client, and approve the draft before it sends.

Texting vs. automated reminders

These are two different things, and it helps to know which plan has which.

• Two-way texting (every plan, from $49): you and your clients texting back and forth, plus any texts you ask Teddy to send.
• Automated reminders (Core and up, from $99): text and email reminders that go out on their own before every appointment, once you turn them on.

If you're on Budget, you can still text a client a reminder yourself or ask Teddy to send one. On Core, reminders go out before every appointment without you remembering.

Automatic texts like confirmations are auto messages you write yourself, under Communication > Auto Messages. You set the wording, and variables like the pet's name, date, time and staff member fill in for each client. See texting and reminders for how it's set up, and the pricing page for the full plan list.

Using texts to grow your book

Good text marketing for groomers is less about blasts and more about the right message at the right time.

Fill cancellations fast

A cancellation at 10 AM is an empty slot by 11. A quick text to clients on your waiting list is often all it takes to fill it.

Rebook while the groom is fresh

The best time to book the next appointment is at pickup. A friendly text the same day keeps regulars on their cycle.

Win back quiet clients

Every shop has clients who just drifted. Pick a few regulars you haven't seen in a while and text them one at a time. With Ask Teddy, that's one sentence each, like "Text Luna's owner that we miss her and ask if she'd like to book." Teddy drafts it and sends after you confirm.

Keep it personal

Use the pet's name. Mention what they had done. A text that reads like it came from you gets a reply. One that reads like an ad gets ignored.

10 texts to copy

Swap in your shop name, pet names and times. Keep them short.

1. Booking confirmation: "Hi Sarah, Bella is booked for a full groom Friday at 2:00 PM with us at Happy Tails. Reply here if anything changes!"
2. Day-before reminder: "Hi Sarah, just a reminder that Bella has her groom tomorrow at 2:00 PM. Reply to confirm, or let us know if you need a new time."
3. Running late: "Hi! I'm running about 15 minutes behind today. So sorry, I'll text as soon as I'm on my way."
4. On my way (mobile): "Hi, it's Alex from Happy Tails. I'm on my way to you now for Max's groom!"
5. Ready for pickup: "Max is all done and looking sharp! He's ready for pickup whenever you are."
6. Rebook at pickup: "Thanks for bringing Bella in today! Want to lock in her next groom for about 6 weeks out? Reply with a day that works."
7. Cancellation fill: "We just had a 10 AM opening tomorrow for a full groom. Want it for Coco? First reply gets it."
8. Win-back: "Hi! We haven't seen Luna in a while and we miss her. Want me to find a time for her next groom?"
9. Holiday heads-up: "Our holiday calendar is filling up. Want to grab a spot for Ollie before the rush? Reply and I'll send open times."
10. Thank you: "Thank you for trusting us with Cooper today. It means a lot to a small shop like ours!"

With Ask Teddy, you don't even need to copy and paste. Say "Text the Johnsons that I'm running 15 minutes late" and Teddy drafts it for you to approve.

A few ground rules

• Get permission first. Only send marketing texts to clients who have agreed to hear from you, and stop right away if someone asks you to.
• Don't overdo it. A couple of helpful texts a month beats a weekly promo.
• Send at decent hours. Nobody wants a grooming special at 10 PM.
• Keep it two-way. Ask a question. Replies are what turn a text into a booking.

Why unlimited matters

When texts are metered, groomers start rationing them. They skip the pickup text, the rebook nudge and the win-back message, because each one costs something. With unlimited two-way texting on every plan, you can send the messages that keep your book full without watching a counter.

If you're comparing tools, our roundup of text marketing tools for pet businesses goes deeper on what to look for.

Ready to start texting clients from one place? Get started for free. No credit card needed.

Frequently Asked Questions

Is texting really unlimited in Teddy?

Yes. Two-way texting is unlimited on every plan, including Budget at $49 a month. There are no per-message fees and no credit packs.

Does the Budget plan include automated reminders?

No. Automated text and email reminders start on Core at $99 a month. On Budget you can still text clients yourself or ask Teddy to send a text.

Where do client replies go?

Replies land in the client's thread inside Teddy, with the full history on their record. The info panel beside the chat shows their pets and next and last visit.

Can Ask Teddy write a text for me?

Yes. Ask Teddy to text one client, like "Text the Johnsons that I'm running 15 minutes late." It drafts the message and sends only after you confirm.

What should groomers text clients about?

The most useful texts are confirmations, reminders, running-late and pickup updates, rebooking nudges, cancellation fills and friendly win-backs for clients you haven't seen in a while.