Free Dog Grooming Price List Template

A messy price list costs you money every single day. When your pricing is a number you quote off the top of your head, you undercharge the two-hour Doodles, forget the de-matting fee, and end up resentful by Thursday. A clear, written price list fixes that — it sets client expectations, speeds up booking, and makes sure the effort of the groom matches the price on the ticket. This page gives you a ready-to-use dog grooming price list template you can copy, plus real examples and the logic behind good pricing so you're not just guessing.

Grab the template

Copy the structure below into a doc, a printed menu, or your booking software, then swap in your own numbers. The bones of a good price list are always the same: price by size and coat, name your add-ons separately, and leave room for condition-based fees so a matted rescue doesn't blow up your schedule for free.

À la carte add-ons

Charge for these separately and out loud. They're real work, and folding them into a base price is how groomers end up underpaid.

How to set your own numbers (don't just copy mine)

Those figures are a starting point, not gospel — a groomer in rural Ohio and one in San Francisco should not charge the same. Price by working backward from what you need to earn per hour, not by peeking at the shop next door and shaving a few dollars off. Add up your monthly costs, decide how many dogs you can do in a day without cutting corners, and set prices so your target hourly rate clears with margin.

Three pricing rules that keep you profitable:

• Price by time and coat, not just size. A 15-lb matted Doodle is more work than a 60-lb slick-coated Lab. Your menu should reflect coat condition, not just the scale.
• Never do de-matting for free. Write a matting policy and a per-time fee. It protects your schedule and your wrists, and it nudges owners toward more frequent grooms.
• Raise prices yearly. Your costs go up every year; your prices should too. A modest annual bump on a rebooking client is barely noticed and adds up fast.

For the bigger picture on pricing inside a full business, see our guide on how to start a dog grooming business, which covers costing your services from the ground up.

Where to actually put your price list

A price list only works if clients see it before they book. Post it on your website, your Google Business Profile, and inside your booking flow so there are no surprises at pickup. If you use grooming software, you can attach services and prices directly to your online booking — clients pick the right service, and you spend less time quoting over text. Teddy lets you build your service menu into request-based booking so the price is set before you approve the appointment; platforms like MoeGo and DaySmart offer versions of this too. Pairing a clear price list with a service agreement that spells out matting and cancellation fees closes most of the awkward money conversations before they start.

A written price list is one of the fastest upgrades you can make to a grooming business — it takes an afternoon and it pays you back on every ticket. Build yours from the template above, then let your booking tool do the quoting for you. If you want scheduling, texting, and a service menu in one place, Teddy is built for independent groomers and offers a free trial.

Frequently Asked Questions

How should I price my dog grooming services?

Price by working backward from your target hourly earnings, then adjust by dog size, coat type, and condition rather than copying a competitor. Charge add-ons separately and set a de-matting fee. Review and raise prices at least once a year to keep pace with costs.

What should a dog grooming price list include?

A good price list covers full grooms and baths by size, à la carte add-ons (nails, teeth, glands, de-matting), puppy or first-visit pricing, and any condition-based fees. Listing add-ons separately ensures you're paid for the extra work instead of absorbing it.

How much should I charge for de-matting?

Most groomers charge a per-time fee — often around $20 per 15 minutes — on top of the groom, and set a clear policy that severely matted coats may need a shave-down for the dog's welfare. Charging for matting protects your schedule and encourages owners to book more regularly.

Should I show my prices online?

Yes. Posting prices on your website, Google Business Profile, and booking page sets expectations, filters out mismatched inquiries, and cuts down on back-and-forth quoting. Attaching prices to online booking is even better because clients select the correct service themselves.

How often should I raise my grooming prices?

At least once a year. Your supply, insurance, and software costs rise annually, so a small yearly increase keeps your margins healthy. Regular clients rarely object to a modest bump, especially when your service and consistency are strong.