Dog Grooming Price List Template

Why Your Price List Is a Business Tool, Not an Afterthought

A clear dog grooming price list does more than tell clients what they'll pay. It sets expectations, protects your time, and quietly trains customers to value your work. Groomers who scribble prices on the fly or quote a flat "dog" rate almost always undercharge and end up resentful when a matted Newfoundland eats their whole morning for the price of a bath. A structured price list — organized by size, coat type, and clearly listed add-ons — lets you charge what the work is actually worth and makes online booking possible. This guide gives you a ready-to-use template you can adapt to your market, plus the reasoning behind each pricing lever so you're not just copying numbers.

The Core Principle: Price by Time and Difficulty

Every price on your list should trace back to two things: how long the groom takes and how difficult it is. A short-haired 12-pound dog getting a bath and nail trim might take 45 minutes. A matted, double-coated 80-pound dog getting a full groom might take three hours and leave your back aching. Charging both "$65 for a dog" is how groomers go broke. Price by weight or breed group as your base, then layer add-ons for the factors that add time: matting, heavy shedding, behavioral handling, and specialty services.

Sample Price List Template

Here's a starting structure you can adapt. These are illustrative ranges — set your own numbers based on your local market, experience, and costs.

Add-On Menu

Add-ons are where thin margins turn healthy. List them clearly so clients can opt in and so you're never doing extra labor for free.

How to Adapt the Template to Your Market

Don't copy these numbers blindly. Call around or check the booking pages of three or four salons within ten miles of you. If you're in a high-cost metro, your baseline may be 30 to 50 percent above these ranges. If you're rural, it may be lower. Then decide where you want to sit: matching the market, undercutting it (rarely a good idea), or pricing above it and competing on quality, convenience, and experience. Mobile groomers can and should price at a premium because they're delivering a service to the client's door.

Build in a Matting and Condition Clause

Protect yourself with a written policy that pricing assumes a pet in reasonable condition, and that severe matting, aggression, or excessive size may add time and cost. Put this on your price list and in your service agreement so there's no argument at pickup. A dog that arrives pelted with mats is a health-and-safety situation, not a discount opportunity. Clients respect clear policies far more than surprise charges.

Make Your Prices Work With Online Booking

A structured price list isn't just for the wall — it's what makes modern booking possible. When your services and add-ons are defined with durations and prices, a booking system can show clients the right options and auto-fill the correct time block. Platforms built for groomers, like Teddy, MoeGo, and DaySmart, let you load your service menu once so every booking pulls the right price and duration. Teddy's request-based booking is especially handy here: a client picks a service, you review the pet's profile, and you approve the slot — so an "$65 full groom" request on a severely matted dog never lands on your calendar without a conversation first. See how it fits together in our overview of grooming software with online booking.

Review and Raise Prices Regularly

Prices aren't set once and forgotten. Costs rise, your skills improve, and your calendar tells you when you're underpriced — if you're booked solid three weeks out, you're too cheap. Review your list at least once a year. Raise it in small, communicated steps rather than one shocking jump. Loyal clients rarely leave over a $5 to $10 increase when your work and service are consistent.

Frequently Asked Questions

How should I structure a dog grooming price list?

Structure it by size or weight for your base price, then add a clearly listed add-on menu for de-matting, de-shedding, nail grinding, teeth brushing, and specialty handling. Pricing by time and difficulty, not a flat rate, keeps you from undercharging.

How much should I charge for dog grooming?

It depends on your market, but full grooms commonly range from $55 for a small dog to $180 or more for an extra-large, matted, or double-coated dog. Research nearby salons and price by size, coat, and time rather than copying a single flat rate.

Should mobile groomers charge more?

Yes. Mobile grooming delivers a premium, convenient, one-on-one service to the client's door, so it typically commands prices 30 to 50 percent above a comparable salon groom.

How do I raise my grooming prices without losing clients?

Raise prices in small, clearly communicated steps once a year rather than one large jump. Give clients notice, keep your quality and service consistent, and most loyal customers stay.

Can I put my price list into my booking software?

Yes. Grooming platforms like Teddy, MoeGo, and DaySmart let you load your service menu with prices and durations so online bookings pull the correct time and cost automatically.

Once your price list is set, load it into a booking system so every appointment pulls the right service and duration. Teddy makes that simple for independent groomers and offers a free trial at tryteddy.com — and it's worth comparing with MoeGo and DaySmart before you commit.