Dog Grooming Price List Template: Free Download

A clear dog grooming price list does two jobs at once: it sets client expectations before they walk in, and it removes the awkward “so, what’s this going to cost?” conversation at pickup.

Vague pricing loses bookings, undercharges your time, and invites complaints. A written, posted, breed-aware price list signals professionalism and protects your margins.

This guide gives you a free downloadable template, walks through how to set rates that actually cover your costs, and explains the add-ons that boost your average ticket without scaring off price-sensitive clients.

Why a Written Price List Matters

Most new groomers undercharge by 20–35% because they’re afraid of losing clients. They post nothing on their website, quote loose ranges over the phone, and then absorb extra time on Doodles and double-coats without charging for it.

A written price list, posted on your booking page and in your salon, accomplishes three things:

• Filters price-shoppers before they book. The ones who can’t afford you self-select out, and you save time you would have spent on consultations that never convert.
• Anchors your value. Clients who see a structured list with size tiers and add-ons assume you’re a professional. Vague pricing reads as amateur.
• Lets you raise prices defensibly. When you update the list, every new client sees the new rate. You’re not negotiating one-off.

The Template Structure

Use this structure as your base. We have it formatted as a one-page document you can edit in Google Docs or Canva.

Full Groom (Bath + Haircut + Nails + Ears)

Breed Surcharges

Some breeds take significantly more time, and your price list should reflect that.

• Doodles, Poodles, Bichons, Bedlingtons: +$20–$40
• Double-coats requiring deshed (Husky, Shepherd, Aussie, Pomeranian): +$15–$35
• Hand-strip breeds (terriers, Schnauzer purists): +$30–$80 depending on coat
• Matted coats requiring shave-down: +$25–$75 depending on severity

Bath Only (Bath + Brush + Nails + Ears, No Haircut)

Add-On Services

These are how you grow your average ticket without raising base prices.

How to Set Your Actual Prices

Don’t just copy these ranges. Three steps:

1. Survey Your Local Market

Call five competitors within 5 miles and ask their price for a 30-lb mixed-breed full groom. That gives you the local floor and ceiling.

2. Calculate Your Hourly Target

Decide what you need to earn per hour to hit your income goal.

If you want $50/hour and a medium full groom takes 90 minutes, that’s a $75 floor. Add overhead (rent, supplies, software), and your real number is usually $85–$100.

For a deeper breakdown on pricing strategy, read:
Dog Grooming Price List: How to Set Your Rates

3. Position at or Slightly Above the Median

New owners pricing below the median attract bargain-hunters who are the hardest clients.

Median or slightly above attracts clients who value quality.

Common Pricing Mistakes

• Charging by breed alone. A small Doodle and a large Doodle take very different amounts of time. Use size + breed surcharge.
• Quoting “starting at” prices. Clients hear the floor and expect to pay it. Quote a range or a specific price after intake.
• No matting policy. A 90-minute groom on a matted dog can become 3 hours. Always have a written matting policy and an extra charge built in.
• Free add-ons. Don’t include teeth, nails, or de-shed in your base price. Bundle some, charge for others.
• Never raising prices. Raise rates 5–10% every 12–18 months. Send a polite text 30 days in advance.

How to Display Your Price List

Three places to post it:

• Booking page. Embed a clean price list with size tiers. Most modern grooming platforms (Teddy, MoeGo, DaySmart, Gingr) let you display services and pricing in the online booking flow.
• In-salon signage. A laminated price chart at the front desk and near the booking station.
• Service agreement. Include current pricing in your signed service agreement so clients can’t claim they didn’t know.

Tools That Help

A grooming platform with digital intake forms lets you collect breed, weight, and coat condition before the appointment so you can quote accurately.

Look for software with service agreements that capture pricing acceptance, and automated SMS for sending price updates to your client list.

Teddy bundles all three with unlimited two-way SMS, which makes broadcasting a rate change painless. MoeGo, Gingr, and DaySmart Pet have similar features at varying price points.

Frequently Asked Questions

How much should I charge for dog grooming?

A typical full groom runs $55–$200 depending on size and breed.

Use the size-tier table above as a baseline, survey local competitors for your zip code’s median, and price at or slightly above that median.

Solo groomers in suburban markets often land in the $75–$120 range per medium dog.

Should I post my grooming prices on my website?

Yes.

A clear, posted price list filters out bargain-hunters, signals professionalism, and reduces back-and-forth quoting time.

Use a structured chart with size tiers and add-ons rather than vague “starting at” language.

How often should I raise my grooming prices?

Most salons raise rates 5–10% every 12–18 months.

Send a polite text or email to your client list 30 days before the change.

Built-in clients almost never leave over a reasonable price increase, especially if you frame it around rising costs and updated services.

What’s the best way to charge for matted dogs?

Have a written matting policy in your service agreement:

• Minor matting included
• Moderate matting: +$15–$30
• Severe matting requiring shave-down: +$35–$75

Quote the surcharge at drop-off after assessing the coat, get verbal or text confirmation, and stick to it.

Can I use a template price list for my grooming business?

Yes — this guide includes a free downloadable template you can edit.

Start with the size-tier structure, add your breed surcharges and add-ons, and adjust the numbers to your local market.

Most groomers update the template once or twice in their first year as they learn what services convert and what time each service really takes.