Grooming Price List Template: Set Rates That Actually Work

A well-built grooming price list does more than tell clients what you charge — it sets the tone for your entire business. It tells clients you're a professional, helps them understand the value of what you do, and protects your time by filtering out clients who aren't the right fit. This page gives you a ready-to-use grooming price list template with guidance on how to customize it for your services, your market, and your goals.

Before You Fill In the Numbers

The most common pricing mistake in grooming? Copying a competitor's rates without knowing if those numbers are profitable for your specific situation. Your overhead, your speed, your location, and your service mix are yours alone.

Before using this template, spend 10 minutes on this calculation:

1. Add up your monthly fixed costs: rent/mortgage contribution, insurance, software, utilities, supplies, van payment if applicable
2. Estimate how many dogs you'll groom per month at full capacity
3. Divide monthly costs by monthly groom count = your cost floor per groom (before time)
4. Add your target hourly labor cost × your average time per groom
5. That total is your minimum viable price for a standard full groom

For most solo groomers, this floor lands between $45–$65 for a medium-sized dog. Your actual price should sit at or above local market rates — which, in most U.S. markets, run $75–$110 for a medium full groom in 2026.

Grooming Price List Template

Copy this structure and adjust the numbers for your market.

Base Services

XS Dogs (under 10 lbs) — Chihuahua, Yorkie, Toy Poodle, Pomeranian

• Bath, blow dry, brush: $__
• Full groom (bath + haircut): $__
• Puppy intro groom: $__

Small Dogs (10–25 lbs) — Shih Tzu, Maltese, Miniature Schnauzer, Cavalier

• Bath, blow dry, brush: $__
• Full groom (bath + haircut): $__
• Puppy intro groom: $__

Medium Dogs (25–50 lbs) — Cocker Spaniel, Beagle, Corgi, Bichon Frise

• Bath, blow dry, brush: $__
• Full groom (bath + haircut): $__
• Puppy intro groom: $__

Large Dogs (50–80 lbs) — Golden Retriever, Labrador, Border Collie, Siberian Husky

• Bath, blow dry, brush: $__
• Full groom (bath + haircut): $__
• Puppy intro groom: $__

XL Dogs (80–120 lbs) — Standard Poodle, Bernese Mountain Dog, Doberman

• Bath, blow dry, brush: $__
• Full groom (bath + haircut): $__

Giant Dogs (120+ lbs) — Great Dane, Saint Bernard, Newfoundland, Leonberger

• Bath, blow dry, brush: $__
• Full groom (bath + haircut): $__

Add-On Services

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Surcharges

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Policies

Prices may vary based on coat condition, temperament, and time required. We will always notify you if your appointment total will differ from the quoted price before proceeding. Cancellations require [X hours/days] notice. No-shows are charged the full appointment fee.

How to Customize This Template

Step 1: Fill in your base prices. Use the cost calculation above to set your floor, then look at 3–5 local competitors to understand the market range. Price at or near the mid-to-upper end if you have strong skills, good reviews, or a specialty.

Step 2: Decide which add-ons to offer. You don't need to offer every service on the list. Add the ones you're comfortable with and want to perform consistently. Each add-on you offer should generate at least $12–$15 in revenue per appointment to be worth the complexity.

Step 3: Set your surcharge policies. Write these down now, before you need them. Matted coats and difficult dogs are inevitable — having a defined surcharge means you don't have to improvise in a stressful moment. Include your cancellation and no-show fees clearly.

Step 4: Think about your puppy pricing. Puppy intro grooms are an investment — they take longer and often require extra patience. Many groomers charge a slight premium ($10–$15 above standard), but this is a relationship-building opportunity. Clients who start with you as a puppy and have positive experiences become your most loyal long-term customers.

Step 5: Build in a coat-type modifier. Consider adding a note that breeds with complex coats (Doodles, double-coated breeds, working coat terriers) may be priced slightly higher due to grooming time. Being transparent about this prevents sticker shock and sets realistic expectations.

Where to Display Your Price List

On your website: Have a dedicated pricing page or a clear pricing section. Clients who can't find your prices often don't bother asking — they just move on.

In your booking portal: Grooming software like Teddy, MoeGo, and Gingr let you configure your service menu with prices, which clients see when submitting a booking request.

In your salon: A clean, printed price list at your check-in area looks professional and answers the most common question before it's asked.

In your booking confirmation: Include your service prices and policies in every appointment confirmation message. No surprises = fewer awkward checkout moments.

Raising Prices Over Time

Your price list shouldn't be static. Costs increase every year — supplies, insurance, software, energy. Your prices should keep pace.

Best practices:

• Review and adjust pricing once a year
• A 5–10% increase is reasonable and expected in service industries
• Give existing clients 30–60 days advance notice via text or email
• Always charge new clients your current rates immediately
• Frame increases around the quality and care you provide

If you've been in business for a few years and haven't raised prices, a meaningful increase ($10–$20 per service tier) is often overdue and affects almost no client retention — loyal clients stay.

Frequently Asked Questions

How much should I charge for a grooming price list add-on like teeth brushing?

Most groomers charge $10–$18 for teeth brushing. It takes 3–5 minutes, requires minimal supplies, and clients who appreciate the service request it regularly.

Should my grooming price list be visible on social media?

You don't need to post a full price list on social media, but being transparent about your pricing range in your bio or a pinned post helps reduce time spent answering DMs about price.

How do I handle clients who push back on my prices?

Thank them for reaching out and hold your rate. A confident, non-defensive response — “These are my current rates and they reflect the quality and care I put into every groom” — is usually sufficient.

What’s a reasonable matted coat surcharge?

$15–$30 for moderate dematting and $25–$60 for severe mats requiring a full shave-down is standard. Always notify the client before proceeding.

How often should I update my grooming price list?

Review it annually, at minimum. Consider updating any time your costs increase meaningfully to stay profitable without large, sudden jumps.