Dog Grooming Price List Template: Create a Professional Menu

Dog Grooming Price List Template: Create a Professional Menu

A clear, professional grooming price list does more than tell clients what things cost. It sets expectations, reduces phone calls and back-and-forth messages, helps clients self-select into the right services, and positions your business as organized and trustworthy.

Yet many groomers either skip the price list entirely ("just call for a quote"), throw up a messy spreadsheet, or create something that has not been updated since they opened. If any of that describes you, this guide will fix it.

We will cover what to include, how to structure services and pricing, template layouts you can copy, and how to display your price list both in your shop and online.

Why a Great Price List Matters

Before we build the template, let us establish why this is worth doing well.

Reduces time on the phone. Every minute you spend quoting prices is a minute you are not grooming. A published price list handles the most common question potential clients have before they ever contact you.

Attracts the right clients. Transparent pricing filters out extreme bargain hunters and attracts clients who are willing to pay for quality. If someone sees your prices and books anyway, they have already accepted your rates.

Increases average ticket value. A well-designed price list with visible add-on services prompts clients to spend more. If they can see that a de-shedding treatment is only $25 extra, many will say yes.

Projects professionalism. A polished price list signals that you run a real business. It builds trust before a client ever meets you.

Minimizes disputes. When prices are published and agreed to upfront, arguments about what something costs become rare.

What to Include in Your Grooming Price List

A complete price list covers the following sections. You do not need every single one, but the more thorough you are, the fewer questions you will field.

1. Core Services

These are your primary offerings. Most grooming businesses have two to four core service tiers.

Bath and Brush -- Your entry-level service. Typically includes shampoo, conditioner, blow-dry, brush-out, ear cleaning, nail trim, and sanitary trim.

Full Groom / Haircut Package -- Everything in a bath and brush plus a breed-standard or custom haircut.

Premium / Spa Package -- Your top-tier service. Full groom plus premium add-ons (specialty shampoo, teeth brushing, paw balm, cologne, bandana).

Mini Groom / Face-Feet-Fanny -- A maintenance trim between full grooms. Covers the face, paws, and sanitary areas.

2. Pricing Tiers

The most common and effective approach is pricing by dog size, with a clear definition of what constitutes each size category.

• Small: Under 20 lbs — Yorkie, Maltese, Chihuahua
• Medium: 20 - 50 lbs — Cocker Spaniel, Beagle, Sheltie
• Large: 50 - 80 lbs — Golden Retriever, Labrador, Husky
• Extra Large: 80+ lbs — Great Dane, Bernese Mountain Dog, Newfoundland

Some groomers add a fifth category for "Giant" breeds or split small dogs into "Toy" and "Small." Choose what makes sense for your typical clientele.

Pro tip: Use "starting at" pricing. Dog grooming is variable by nature. Coat condition, behavior, and specific style requests all affect time. "Starting at $75" gives clients a baseline while giving you room to quote higher for more demanding grooms.

3. Add-On Services

This is where your average ticket value grows. List each add-on with a brief description and a flat price.

Common add-ons to include:

• De-shedding treatment
• Teeth brushing
• Nail grinding (Dremel)
• Flea and tick treatment
• De-matting (per 15-minute increment)
• Medicated shampoo
• Blueberry or specialty facial
• Pawdicure (nail trim + paw balm)
• Cologne or finishing spray
• Bandana or bow
• Creative coloring (per section)
• Anal gland expression
• Ear plucking

4. Standalone Services

Services a client might book without a full groom.

• Nail trim
• Nail grind
• Ear cleaning
• Teeth brushing
• Sanitary trim
• Pad shave

5. Specialty Services

If you offer them, call these out separately.

• Cat grooming
• Puppy's first groom
• Senior dog grooming
• Hand-stripping
• Show prep / breed-standard cuts
• Creative grooming
• Mobile grooming surcharge

6. Policies

Your price list should include or link to key policies.

• Matting policy and surcharge
• Cancellation / no-show policy
• Aggressive dog policy and surcharge
• Late pickup fees
• Flea policy
• Vaccination requirements

Price List Template: Ready to Customize

Here is a complete template structure you can adapt for your business. Fill in your own prices where the brackets are.

[Your Business Name] Grooming Menu

Bath and Brush

Includes shampoo, conditioner, blow-dry, brush-out, ear cleaning, nail trim, and sanitary trim.

• Small (under 20 lbs): $[XX]
• Medium (20-50 lbs): $[XX]
• Large (50-80 lbs): $[XX]
• Extra Large (80+ lbs): $[XX]

Full Groom

Includes everything in Bath and Brush plus a breed-appropriate or custom haircut.

• Small (under 20 lbs): $[XX]
• Medium (20-50 lbs): $[XX]
• Large (50-80 lbs): $[XX]
• Extra Large (80+ lbs): $[XX]

Spa Experience

Our premium package. Includes Full Groom plus teeth brushing, blueberry facial, nail grinding, paw balm, and a bandana.

• Small (under 20 lbs): $[XX]
• Medium (20-50 lbs): $[XX]
• Large (50-80 lbs): $[XX]
• Extra Large (80+ lbs): $[XX]

Maintenance Trim (Face, Feet, and Fanny)

A quick tidy-up between full grooms. Includes face, paw, and sanitary trim plus nail trim.

• Small - Medium: $[XX]
• Large - Extra Large: $[XX]

Add-On Services

• De-shedding treatment: $[XX]
• Teeth brushing: $[XX]
• Nail grinding (Dremel): $[XX]
• Flea and tick bath: $[XX]
• Medicated shampoo: $[XX]
• Blueberry facial: $[XX]
• Pawdicure (nail + paw balm): $[XX]
• De-matting (per 15 min): $[XX]
• Cologne/finishing spray: $[XX]
• Bandana or bow: Complimentary
• Creative coloring (per section): $[XX]+

Walk-In Services (No Appointment Needed)

• Nail trim: $[XX]
• Nail grind: $[XX]
• Ear cleaning: $[XX]
• Teeth brushing: $[XX]

Specialty Grooming

• Cat bath and brush: $[XX]
• Cat full groom (lion cut): $[XX]
• Puppy's first groom (under 6 months): $[XX]
• Hand-stripping (per hour): $[XX]
• Show prep: Quote required

Important Policies

Matting: Dogs with moderate to severe matting will incur an additional charge of $[XX] per 15 minutes of de-matting work. In cases of extreme matting, a shave-down may be recommended for the dog's comfort and safety.

Cancellations: We require 24 hours notice for cancellations. Late cancellations and no-shows are subject to a $[XX] fee.

Behavior: An additional handling fee of $[XX] may apply for dogs that require extra time and care due to aggression or extreme anxiety.

Vaccinations: All dogs must be current on rabies and DHPP vaccinations. Proof may be requested.

How to Structure Pricing by Coat Type

Size-based pricing is the standard, but the most profitable groomers layer in coat-type adjustments. Here is how to handle it without making your price list overwhelming.

Option 1: Breed-specific pricing. Create a separate column or section that lists common breeds and their prices. This is very clear for clients but creates a long list and requires frequent updates.

Option 2: Coat-type surcharges. Keep your base size pricing and add a note: "Breeds with curly, double, or long coats may incur an additional $10 to $30 depending on coat condition." This is simpler to maintain and gives you flexibility.

Option 3: Quote-based for complex breeds. List your prices for standard coats and note that Doodles, double-coated breeds, and long-haired breeds are priced at consultation. This works well if your clientele skews heavily toward high-maintenance breeds.

Most groomers find Option 2 strikes the best balance between clarity and flexibility. It sets base expectations while leaving room for honest conversation about coat condition at check-in.

Designing Your Price List for Maximum Impact

A well-structured price list is useless if it looks like a tax form. Design matters.

Layout Principles

Keep it scannable. Clients should find what they need in under 10 seconds. Use clear headers, consistent formatting, and enough white space that the eye does not get lost.

Highlight your most profitable service. If your Spa Experience has the best margin, make it visually prominent. Use a different color, a "Most Popular" badge, or place it at the top of the list.

Group logically. Core services first, add-ons second, standalone services third, policies last. This follows the client's decision-making flow.

Use consistent alignment. Service names on the left, prices on the right. Tables work well. Avoid scattering numbers throughout paragraphs of text.

For Print (In-Shop Display)

• Laminated poster or framed print behind the counter
• Standard size: 18x24 inches or 11x17 inches
• Use your brand colors and logo
• Font size large enough to read from 3 to 4 feet away
• Update at least annually (re-print when prices change)

Canva, Adobe Express, and similar design tools all have menu templates that work perfectly for grooming price lists. You do not need a graphic designer.

For Your Website

Your online price list should be on a dedicated page, not buried in a PDF or hidden in a blog post. Make it its own page with a clear URL like yourbusiness.com/pricing or yourbusiness.com/services.

If you use a website builder like Webflow, Squarespace, or Wix, use their built-in table or pricing components. If you use a booking platform, check whether it supports displaying prices alongside services. Platforms like MoeGo and Teddy let you tie service pricing directly to your online booking page, so clients see exactly what each service costs when they request an appointment. DaySmart and GroomPro POS also offer service menu features tied to their scheduling systems.

For Social Media

Create a visually appealing version of your price list as a social media graphic. A single-image summary works for Instagram and Facebook. Carousel posts can break your services into individual slides. Pin the post so new followers see it immediately.

Update your social media price list whenever prices change. Nothing frustrates a potential client more than seeing one price online and being quoted a different one on the phone.

Digital vs. Printed Price Lists

You need both. Here is why.

Printed price lists work for in-shop display, hand to walk-in inquiries, and posting at veterinary offices or pet stores that let you leave marketing materials. They are tangible and easy to reference.

Digital price lists work for your website, social media, text message replies, and email inquiries. They are easy to share, update, and link to.

The key difference is update frequency. When you change prices, your digital version can be updated in minutes. Your printed version requires a reprint. Budget for reprinting at least once a year.

Consider QR codes. A QR code on your printed price list that links to your online version gives clients both formats and ensures they always have access to the current pricing even if the printed version is outdated.

Common Price List Mistakes

Being vague to avoid commitment. "Prices vary" or "Call for pricing" loses potential clients. People want at least a baseline number. Use "starting at" if you need flexibility, but give them a number.

Listing too many services. If your price list looks like a restaurant menu with 90 items, clients get overwhelmed. Focus on your core services and add-ons. Rarely requested services can be quoted on request.

Forgetting to include policies. Your matting surcharge, cancellation fee, and behavior surcharge should be on or linked from your price list. Discovering a surprise fee at checkout is the fastest way to lose a client.

Never updating. A price list from 2022 with prices you no longer honor is worse than no price list at all. Set a calendar reminder to review and update every January and every time you adjust rates.

Making it hard to find. If clients have to click through four pages of your website to find pricing, most will not bother. Pricing should be one click from your homepage. Put "Pricing" or "Services and Pricing" in your main navigation.

Ignoring mobile formatting. Over 60 percent of your website visitors are on their phones. If your price list is a wide table that requires horizontal scrolling on mobile, redesign it. Stack the information vertically or use an accordion layout for mobile.

Advanced Price List Strategies

Once your basic price list is solid, consider these tactics to maximize its effectiveness.

The Three-Tier Structure

Behavioral economics shows that when given three options, most people choose the middle one. Structure your services accordingly:

1. Good: Bath and Brush (baseline, lower margin)
2. Better: Full Groom (your bread and butter, solid margin)
3. Best: Spa Experience (premium, highest margin)

Price the Spa Experience with enough gap from the Full Groom that it feels luxurious but not unreasonable. Many clients who came in planning to book a Full Groom will upgrade to the Spa Experience when it is only $20 to $30 more.

Seasonal Pricing Adjustments

Some groomers raise prices during peak seasons (spring de-shedding season, holiday grooms before Christmas) and offer modest discounts during slow periods (January, mid-summer). If you do this, note it on your price list: "Holiday grooming (November 15 - December 24): 10% surcharge applies."

Membership and Package Pricing

Recurring clients deserve incentive to keep coming back. A "Groom Club" or monthly membership that offers 10 to 15 percent off regular pricing in exchange for pre-committed recurring appointments stabilizes your income and increases client lifetime value.

Display membership pricing alongside regular pricing on your list so clients can see the savings. For example:

• Full Groom (Medium): $85 — $72
• Full Groom (Large): $105 — $89

Pairing Your Price List with Your Intake Process

Your price list and intake form should work together. When a new client fills out their intake form (whether paper or digital), the information they provide about breed, coat condition, and service history should inform the quote they receive. If you use digital intake forms through your grooming software, the price list and the intake process can feed directly into the appointment booking, creating a smooth experience from first contact to first groom.

Frequently Asked Questions

Should I show exact prices or ranges on my price list?

"Starting at" prices are the industry standard and the best approach for most groomers. They give clients a clear baseline while protecting you from undercharging for dogs that require more work. If your pricing is truly fixed (no variation by coat condition), then exact prices are fine.

How often should I update my price list?

At minimum, review it annually. Update whenever you change prices, add new services, discontinue services, or change policies. If you raise prices mid-year, update immediately. A price list with outdated numbers creates confusion and erodes trust.

Should I put prices on my social media?

Yes. Transparency attracts the right clients and saves you from answering the same pricing questions in DMs repeatedly. Create a clean, branded graphic of your prices and pin it to the top of your profile. Update it when prices change.

How do I handle clients who say prices are higher than what they saw online?

This is why keeping your online price list current matters. If there is a discrepancy, honor the published price for that visit and update your listing immediately. Going forward, make a system for updating all price references (website, social media, Google Business Profile, printed materials) simultaneously whenever you adjust rates.

Should I include competitor pricing on my price list?

No. Your price list should focus entirely on your services and value. Comparing yourself to competitors on your own marketing materials can backfire and looks unprofessional. Let your quality, reviews, and client experience justify your rates.

Last updated: March 2026