Dog Grooming Price List Template

A published dog grooming price list does three things for your business that "we price by the dog" never will: it stops you from undercharging, it filters out tire-kickers before they waste your time, and it establishes you as a professional rather than a hobbyist. This template gives you a complete, plug-and-play price list you can adapt to your salon, mobile unit, or home studio in under an hour. It includes tiered pricing by size and coat type, add-on services, and the policy text that should sit alongside any published rate sheet. Use it as-is or customize it to match your services and brand.

Why You Need a Published Price List

Three reasons, and they're all about money:

You'll charge more. Groomers without published price lists consistently undercharge by 15-30%. A written list forces you to commit to a number, then defend it.

You'll have better clients. Price shoppers self-select out when they see your published rates. The clients who book at your published prices are the ones who value the service.

You'll save phone time. Half the calls to grooming salons in 2026 are "how much for a Goldendoodle?" A published price list — on your website, in your booking flow, in your intake form — answers that without you picking up the phone.

Dog Grooming Price List — Template

Customize the prices to your local market. The structure should stay similar.

[YOUR SALON NAME] — 2026 Service Menu

Full Groom (bath, dry, brush, haircut, nails, ears, sanitary)

Bath & Brush (bath, dry, brush, nails, ears, no haircut)

Add-On Services

Specialty Services

A La Carte

Surcharges

Standard pricing assumes a well-maintained, cooperative dog. Surcharges apply for:

• Matted coat requiring shave-down: +$15-$50 depending on severity
• Difficult-to-handle dog (aggression, biting): +$20-$40
• First-time or anxious dog requiring extra time: +$10-$25
• Doodles, double coats, and dense breeds: +$15-$40 over standard
• Senior dogs requiring extra breaks: Quote on consultation
• Heavy ear hair, severe undercoat: +$10-$25

These are not optional fees we slip in — they are quoted upfront when you book or at drop-off if discovered then.

Cancellation and No-Show Policy

24-hour notice required for cancellations. Missed appointments or cancellations with less than 24 hours notice will be charged 50% of the booked service. A valid credit card may be required to hold all appointments. Three missed appointments in a 12-month period may result in our inability to schedule future visits.

Payment

We accept all major credit cards, debit, cash, and digital wallets. Tipping is appreciated but never expected. Suggested tip: 15-20% of service total.

How to Adapt This Template for Your Salon

Three steps to make this your own:

Step 1: Research your local market. Call 5-10 competitors and ask their prices for a 50-lb medium-coat Goldendoodle full groom. Use that as your benchmark. Price at or slightly above the median.

Step 2: Decide on your differentiator. If you're premium (mobile, fear-free certified, specialty breed), price at the top 20% of your market. If you're a high-volume neighborhood salon, price at the median. Don't price at the bottom — that's a race to the bottom you can't win.

Step 3: Publish it everywhere. Your website, your Google Business Profile, your booking flow, your intake form, your salon wall. The more visible, the better.

How to Price Specialty Breeds

Some breeds need their own pricing tier or breed-specific upcharges. The most common:

Pricing Tools and Software

Most modern grooming software supports tiered pricing by service, breed, and size. Setting it up properly means you never undercharge at checkout because the system suggests the right price automatically.

Teddy, MoeGo, DaySmart Pet, and Gingr all support tiered pricing structures. Teddy specifically lets you tie pricing to the pet's profile (breed, weight, coat type), so the right rate auto-populates when you book the appointment. That alone eliminates a meaningful chunk of pricing leakage that happens when groomers estimate verbally.

When to Raise Your Prices

Plan for a price increase every 12-18 months. The triggers that mean it's time to raise sooner:

• You're booked out 4+ weeks (demand exceeds capacity)
• You're operating at the bottom of your local market
• Supply costs (shampoo, blades) have risen meaningfully
• Your lease, payroll, or other fixed costs have increased
• It's been over 18 months since your last increase

A reasonable annual increase is 5-10%. Announce it 30-60 days ahead via text and email so clients aren't surprised at checkout.

How to Communicate a Price Increase

Sample text:

"Hi [Client Name], we wanted to give you a heads-up that our pricing will be updating on [date] to reflect rising supply and labor costs. Your standard [service] will increase from $X to $Y. We've held our prices steady for [time period] and remain committed to providing the same quality service you've come to expect. Thank you for your continued business."

Most clients accept it without pushback. The ones who leave over a 7% increase weren't great clients anyway.

For salons refining their pricing strategy, documenting future rate increases and profitability targets can help keep growth sustainable.

Frequently Asked Questions

Should my dog grooming price list be on my website?

Yes. Publishing your price list (or a clear price range) on your website filters out price-shoppers and pre-qualifies serious clients. It also reduces the volume of "how much" calls you have to answer. Some salons worry it'll scare clients away — in practice, it almost always increases qualified bookings.

How do I price doodles and other high-maintenance breeds?

Price doodles 15-40% above your standard rate for a comparable-size dog. Doodles take longer to groom, mat more readily, and benefit from premium products. Underpricing doodles is one of the most common ways grooming businesses leak money.

Should I have flat pricing or tiered pricing?

Tiered pricing (by size and coat type) is almost always better than flat pricing because grooming a Maltese takes 45 minutes and grooming a Standard Poodle takes 3 hours. Flat pricing forces you to overcharge small dogs to make up for losing money on large ones.

How do I handle clients who push back on my prices?

Politely explain the pricing reflects the time and care required for their specific dog. If they continue pushing back, they're likely not your ideal client. Most grooming businesses in 2026 have wait lists — losing a price-shopper opens a slot for a client who values your service.

What software can I use to manage tiered grooming pricing?

Most professional grooming software supports tiered pricing by service, breed, and size. Teddy, MoeGo, DaySmart Pet, and Gingr all handle this. Teddy ties pricing directly to the pet's profile so the right rate auto-populates at booking, which eliminates manual pricing errors.