Download a free dog grooming intake form template. Covers breed-specific questions, coat assessment, health flags, and behavioral notes...

A solid intake form is one of the most underrated tools in a dog groomer's business. It is not just paperwork. It is your first line of defense against liability issues, your reference guide for delivering consistent grooms, and your system for catching red flags before a dog is on your table.
Generic pet intake forms often miss the dog-specific details that actually matter during a groom. Breed-specific coat questions, behavioral triggers, and detailed health histories are what separate a professional intake process from a checkbox exercise. This guide walks through exactly what your dog grooming intake form should include, why each section matters, and how to present it to clients so they actually fill it out completely.
You might already have a general pet intake form. So why create one specifically for dogs?
Dogs make up the vast majority of grooming clients, and they come with breed-specific grooming needs, behavioral patterns, and health considerations that a generic form glosses over. A Poodle mix with matting issues requires different prep questions than a double-coated Husky coming in for a de-shed treatment. A reactive dog who lunges at clippers needs a different handling plan than a puppy experiencing its first groom.
A well-designed dog intake form helps you:
This section is straightforward but essential. Collect:
Keep this section concise. Clients lose patience with long forms, so save the detail for the sections that actually impact the groom.
This is where a dog-specific form starts earning its keep.
Different coat types require different tools, techniques, and time. Include questions that help you categorize the coat:
For breeds with specific grooming standards, such as Poodles, Bichons, Schnauzers, or terrier breeds, ask whether the client wants a breed-standard cut or a pet/puppy cut. Misunderstandings here are one of the most common sources of client dissatisfaction.
Matting deserves its own sub-section because it is both common and contentious. Ask:
This is where your intake form doubles as a liability shield. Clients who sign off on matting procedures at intake are far less likely to dispute the outcome. Many experienced groomers include a specific matting acknowledgment statement in this section, such as: "I understand that severely matted coats may need to be clipped short for the safety and comfort of my dog, and that skin irritation may occur after matting removal."
Health information directly affects how you groom a dog and whether you should groom it at all that day.
Use a checklist format so clients can quickly mark anything that applies:
List all medications the dog is currently taking, including flea/tick preventatives and supplements. Some medications cause skin sensitivity, increased bleeding risk, or affect coat condition. For example, dogs on blood thinners require extra caution during nail trimming.
For senior dogs (typically seven years and older, though this varies by breed), ask:
Senior dogs may need shorter grooming sessions, table breaks, or modified handling. Documenting these needs at intake sets proper expectations.
This section protects both you and the dog. Be direct with these questions. Clients sometimes downplay behavioral issues out of embarrassment, so frame questions neutrally.
Use a checklist:
Ask explicitly: "Do you consent to the use of a grooming muzzle if your dog's behavior makes it necessary for safety?" Document the answer clearly. Having written consent avoids difficult conversations in the moment.
Clients may not volunteer this information, but asking directly on a form gives them a structured way to disclose it.
Now for the fun part: what the client actually wants.
Provide checkboxes for your service menu:
Including a space for reference photos is helpful. Many clients have a specific look in mind but struggle to describe it in words. A line that says "Feel free to share a reference photo at drop-off or text it to us beforehand" goes a long way.
For returning clients, ask if they want the same groom as last time or if anything has changed. This is where good record-keeping pays off. If you have notes from the previous visit in your grooming software, you can reference them during check-in and confirm rather than re-ask everything.
This section is where legal protection lives. At minimum, include:
Include a signature line and date. For digital forms, an electronic signature or checkbox acknowledgment works.
Paper forms are familiar and require no technology, but they create storage headaches, are easy to lose, and cannot be searched or updated efficiently.
Digital intake forms solve these problems. Clients can fill them out on a tablet at your shop, on their phone before the appointment, or via an emailed link. The data goes directly into your system, where it is searchable, editable, and tied to the client's profile.
Several grooming-specific platforms handle digital forms. MoeGo, Gingr, DaySmart (123Pet), and Teddy all offer built-in intake and consent forms that connect to client profiles. Teddy, for instance, lets you send digital intake forms via SMS before the appointment, so clients arrive with everything already completed. General tools like JotForm, Google Forms, or Typeform can also work if you want to build a custom form, though they will not integrate with your grooming schedule automatically.
If you go digital, keep a few printed copies as backup for clients who are not comfortable with technology. And make sure your digital storage complies with any local data privacy regulations.
A form is only useful if clients fill it out thoroughly. Here are practical tips:
Send it before the appointment. Texting or emailing the intake form one to two days before the first appointment gives clients time to fill it out thoughtfully rather than rushing through it in your lobby.
Explain why you are asking. A brief note at the top of the form, such as "This information helps us keep your dog safe and deliver the best possible groom," increases completion rates.
Keep it to two pages or less. If your form is running long, look for questions you can cut or combine. You can always ask follow-up questions in person.
Review it with the client at drop-off. Glance through the form and verbally confirm any answers that jump out, such as behavioral issues, medical conditions, or unusual grooming requests. This shows clients you actually read what they wrote.
Update it annually. Send returning clients an updated form once a year, or prompt them to review and update their information. Dogs age, health conditions change, and grooming preferences evolve.
Your intake form is a business document, and depending on your location, it may carry legal weight. A few things to keep in mind:
Review your form at least once a year to add questions that would have helped you catch issues, remove questions you never reference, and update your policies and pricing. Whenever a grooming incident occurs that your intake form could have flagged, that is a signal to add a relevant question.
No. For returning clients, a confirmation that nothing has changed since the last form is sufficient. A good system is to have clients complete a full intake form on their first visit and then sign a brief update form or verbal confirmation at subsequent visits. An annual full re-submission keeps information current.
This is a red flag. Politely explain that the form is required for all dogs in your care and that it exists to keep their pet safe. If a client still refuses, you are within your rights to decline the appointment. A client who will not disclose health or behavioral information is putting you and their dog at risk.
You can, but you will miss important dog-specific details. Cat grooming involves different behavioral concerns (handling aggression, stress indicators), different coat types, and different health considerations. If you groom both species, having separate forms or at minimum a breed-specific section for each species produces better results.
The best format is one that integrates with your scheduling and client management system. If you use grooming software like Gingr, MoeGo, or Teddy, their built-in forms tie directly to client profiles so you never lose the data. If you prefer a standalone form, a tool like JotForm or Google Forms works, but you will need to manually transfer information into your records.
Last updated: March 2026