Best Pet Grooming CRM Software

Your clients aren’t just names in a database — they’re relationships that drive your business. A strong CRM (Customer Relationship Management) system helps you manage those relationships intentionally and consistently.

For pet groomers, CRM goes beyond contact storage. It includes pet histories, grooming notes, communication logs, preferences, and the small details that make clients feel remembered.

Here are the best grooming CRM options for 2026.

What Grooming CRM Should Include

Beyond basic contact information, effective grooming CRM software should:

• Store detailed client profiles – Contact info, preferences, history
• Manage pet records – Temperament, coat type, grooming notes
• Track communication – Message history and interaction logs
• Support retention efforts – Follow-ups, reminders, rebooking
• Integrate with scheduling – CRM and calendar working together

The best platforms make this feel seamless — not like extra data entry.

Quick Comparison

1. Teddy – Best for Communication-Based CRM

Free Trial: 14 days

Teddy focuses heavily on communication. Unlimited SMS creates a communication-first CRM where every client interaction is saved automatically.

Why It Excels at CRM

• Full SMS message history
• Detailed client profiles
• Comprehensive pet profiles
• Digital intake forms
• Service agreement storage

Pros

• Complete communication tracking
• Encourages outreach with unlimited messaging
• Strong profile depth
• Digital forms improve data capture
• Affordable pricing

Cons

• Limited marketing automation
• Newer platform
• Web-based only

Best For

Groomers who rely on frequent communication and want a complete conversation history with each client.

2. MoeGo – Best Full-Featured CRM

Price: Starting at $69/month
Free Trial: 14 days

MoeGo offers one of the most comprehensive CRM systems in grooming software, including detailed profiles and built-in marketing tools.

Why It Excels at CRM

• Deep client and pet profiles
• Photo galleries for tracking pets over time
• Built-in marketing campaigns
• Alerts and important notes
• Full communication logs

Pros

• Highly detailed records
• Marketing automation tools
• Strong photo management
• Robust client reporting

Cons

• Higher monthly cost
• SMS typically costs extra
• Steeper learning curve

Best For

Salons wanting advanced CRM features with built-in marketing capabilities.

3. Pawfinity – Best for Growing CRM Needs

Price: Starting at $60/month
Free Trial: 14 days

Pawfinity’s CRM features expand through pricing tiers, allowing businesses to scale their relationship management tools over time.

Why It Excels at CRM

• Scalable CRM features
• Loyalty programs (higher tiers)
• Strong client history tracking
• Email marketing at advanced levels

Pros

• Grows with your business
• Loyalty and retention tools
• Balanced feature set
• Marketing options available

Cons

• SMS availability depends on tier
• Best CRM features require upgrades
• Mid-range pricing

Best For

Growing grooming businesses planning to expand their marketing and retention efforts.

4. DaySmart – Best Budget CRM

Price: Starting at $29/month
Free Trial: 14 days

DaySmart covers the CRM essentials at a lower cost. It’s reliable, though less detailed than premium platforms.

Why It Excels at CRM

• Basic client and pet profiles
• Service history tracking
• Simple and functional system
• Budget-friendly pricing

Pros

• Lowest price point
• Covers essential CRM needs
• Reliable platform
• Easy to maintain

Cons

• Limited profile depth
• Basic communication tracking
• Dated interface
• Minimal marketing tools

Best For

Budget-conscious groomers who need core CRM functionality without advanced features.

5. Easy Busy Pets – Best Simple CRM

Price: $35/month
Free Trial: 7 days

Easy Busy Pets focuses on simplicity. It’s ideal for groomers who want straightforward client tracking without complexity.

Why It Excels at CRM

• Simple client profiles
• Basic pet records
• Quick information access
• Minimal learning curve

Pros

• Very easy to use
• Fast setup
• Affordable
• Covers essentials

Cons

• Limited depth
• Basic communication tools
• May be outgrown quickly
• Minimal advanced features

Best For

Solo groomers who want simple client management without advanced automation.

Client Profile Essentials

A strong CRM organizes client information clearly.

Contact Information

• Name, phone, email
• Address (important for mobile groomers)
• Preferred contact method
• Best times to reach

Preferences

• Preferred groomer
• Preferred appointment times
• Communication preferences
• Service preferences

History

• Past appointments
• Services provided
• Spending history
• Visit notes

Special Considerations

• Payment preferences
• Gate codes or parking notes
• Family members authorized for pickup
• Emergency contacts

Pet Profile Essentials

Each pet should have its own detailed record.

Basic Information

• Name, breed, age
• Weight
• Color and markings
• Spay/neuter status

Grooming-Specific

• Coat type and condition
• Preferred style
• Problem areas
• Handling techniques that work

Temperament

• Grooming behavior
• Anxiety triggers
• Handling requirements
• Successful calming strategies

Health

• Vaccination records
• Medical conditions
• Medications
• Veterinarian contact

Photos

• Before/after images
• Style references
• Coat condition tracking

Communication Tracking

Your CRM should provide a full communication history.

Message History

• All texts and emails
• Time-stamped conversations
• Context for each interaction

Notes

• Phone call summaries
• Special requests
• Important observations

Activity Log

• Appointments
• Payments
• Completed forms

Unlimited SMS platforms encourage consistent communication. Per-text pricing sometimes discourages outreach and creates incomplete history.

Using CRM for Retention

CRM isn’t just storage — it’s a retention tool.

Rebooking Reminders

• Track last appointment
• Identify grooming intervals
• Prompt follow-up outreach

Birthday or Anniversary Messages

• Personal touches build loyalty
• Automated or manual options

Post-Groom Follow-Ups

• Check satisfaction
• Request feedback
• Address concerns early

Win-Back Campaigns

• Identify lapsed clients
• Send re-engagement messages
• Track return rates

CRM Reporting

Data helps improve decisions.

Client Metrics

• Total active clients
• New vs. returning ratio
• Appointment frequency
• Client lifetime value

Retention Metrics

• Return rates
• Lapsed client numbers
• Win-back performance

Service Patterns

• Most popular services
• Average spend per visit
• Seasonal trends

Integration Matters

Your CRM should connect smoothly with other systems.

Scheduling

• Book from client profile
• Access notes during scheduling
• View full history instantly

Communication

• Send messages directly from CRM
• Log interactions automatically
• Email and SMS integration

Payments

• View payment history
• See outstanding balances
• Access transaction records

Frequently Asked Questions

What’s the Difference Between Grooming Software and CRM?

Modern grooming software includes CRM features such as client and pet profiles, communication logs, and retention tools. Standalone CRM systems are typically unnecessary for groomers.

How Important Is CRM for Small Grooming Businesses?

Very important. Retention drives profitability, and organized records improve service quality and client experience.

Can I Use General CRM Software?

You can, but you’ll lose grooming-specific tools like pet histories, breed data, and vaccination tracking. Grooming software is more practical.

How Do I Migrate Data?

Most platforms allow CSV import. Export your current data into a spreadsheet and upload it to your new system.

What’s the Best Free CRM Option?

Square Appointments offers a free tier with basic client management. It works for simple needs but lacks grooming-specific depth.

Our Recommendation

For communication-focused CRM: Teddy at competitive pricing. Unlimited SMS creates complete interaction history with strong client and pet profile management.

For comprehensive CRM: MoeGo at $69/month. Most advanced profile depth and marketing tools, though SMS may add extra cost.

For scalable CRM: Pawfinity starting at $60/month. CRM tools expand as your business grows.

For budget CRM: DaySmart at $29/month. Reliable basics at the lowest price point.

Test free trials using real client data. The right CRM should simplify your relationships — not add more administrative work.